Famous designers support I do 30 during Copenhagen Fashion Week.

Every February and every August, Copenhagen is host to Northern Europe’s largest fashion event: Copenhagen Fashion Week. This year I do 30 will be there.

What better place to spread the message about climate friendly washing habits? No matter how fashionable you dress, you’ll need to wash your clothes, right?

I do fashion

From designers to stylists there is no question: 30°C is enough for most of your clothes! It makes a huge difference for the climate and in many cases it will protect and prolong the quality of the fabrics too. This is the message that famous designers such as Mads Norgaard, Susanne Rützau and Naja Munthe along with the well-known fashion names Uffe Buchard, Anywho and Eva Kruse will help I do 30 spread.

Interviews on I do 30

During Copenhagen Fashion Week I do 30 will interview the fashion crowd and bring you their views on 30-degree washing. These interviews will be posted on the I do 30 Facebook page and on YouTube, so keep your eyes and ears open.