Spreading the Word Through Shopping

Shoppers in Magasin and H&M in Copenhagen will find a little something in their shopping bags these days: an I do 30 flyer giving them washing tips and encouraging them to join I do 30 on Facebook. We decided to hit the shops and take the temperature on how the flyer was received.

In Magasin we met Stine Siedelmann who already does her laundry at 30 °C to take care of the environment, but also because it takes better care of her clothes. She told us that she gets really annoyed when friends, who borrow her clothes, wash them at higher temperatures, because the clothes then come back looking worn and shabby. Stine thought it was a really good idea to spred the I do 30 message in the shops so more people would know about it.

Coming out of H&M we met Jeanett Mortensen and Jeanne Loenstrup who were both carrying H&M bags. We asked them to look for the flyer in the bag and tell us what they thought about it. Jeanett already knew everything about I do 30 because she saw us at Roskilde Festival, so she explained everything to her friend. The girls loved the initiative and said that they’d join it on Facebook straight away – but they did have a problem; the washing machine at their Laundromat will only go down to 40 °C, so maybe it’s time to start looking for another one…